
Google today launched it's latest tool, Google Wave, to a 100,000 beta users. With Google Wave, Google steps into Web 3.0 territory and attempts to facilitate real time communication and collaboration on projects. Google Wave will allow users to work together on richly formatted documents, videos, images and other tools. Google touts the new Wave as "...equal parts collaboration and document..." Each Wave is
available to participants in a tree structure of messages. The messages combine
IM capabilities and conventional e-mail. According to Google, users can view information on a keystroke by keystroke basis.
The Beta release of Google Wave comes on the heels of Google's Chrome Frame release. Chrome Frame was developed as a plug in for Internet Explorer to handle a variety of open web technologies.

The Wave could take social media to the next level. The potential of Wave creates a tremendous amount of possibilities for the
AEC industry. Wave can take collaboration on projects to a whole new level. For marketers, Wave can help create a whole new brand experience.