Undoubtedly, Twitter is a great tool for a variety of marketing purposes, but can it be used effectively by business development people in the AEC industry? Absolutely! Here are a few ways Twitter can be used by your business development team.
Keep a Tab on Customers
Follow your key customers to learn about news and information about their company. Due to the nature of the real time updates, you can find out information real fast.
Keep a Pulse on the Industry
Follow the key industry associations and publications in your industry. Most associations and publications use Twitter. This is an easy and effective ways to keep abreast of news and trends in your industry.
Monitor Competitors
Keep track of your competitors and their activities. You’d be surprised what you can learn by following your competitor’s tweets.
Keep Connected with Colleagues
Twitter is a great tool to keep connected with colleagues as they change organizations.
Maintain Visibility
Utilize Twitter to share information, news, links, and other information. You can also use Twitter to promote your blog or web site.
Establish Thought Leadership
Twitter is a great tool to provide links to your blog, web site, technical or other articles that can help establish thought leadership
Since Twitter posts are limited to only 140 characters, it is very easy to quickly scan tweets to stay connected and communicate. Just like prospecting and follow-up activities, Twitter requires focus and commitment. Make Twitter a part of your business development routine.
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