The NBA released details on their social media policy. The new policy prohibits social media activities and Tweeting during NBA games, and also restricts what players can say through social media. The NBA also said it will treat comments made through social media as it treats comments in other media.
For the major sports leagues, social media is a tricky subject. The leagues invest so much in marketing their individual stars and players. Social media can be a great tool for connecting with fans and marketing their product. However, it is a delicate balance the leagues face. The recent examples of athlete's Tweets clearly demonstrates the need for social media guideline, but league executives must be careful not to go too far.
NBA teams received the memo on Wednesday telling them that cell phones and other communication devices can't be used from 45 minutes before game time until after players have finished their responsibilities after games. The ban also includes halftime. The NBA follows the NFL in announcing a social media policy.
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