Majority of U.S. Companies Have a Social Media Strategy

According to a new study featured in eMarketer, social media is becoming an even bigger part of the marketing efforts of U.S. companies. As social media usage as grown, over 72% of the companies surveys had a social media policy. With social media is becoming an even more integral part of the marketing landscape, companies are realizing that a strategy is required for on-going success with social media.

While this survey consisted of a broad sampling of companies, the results apply to firms in the AEC industry. Success in social media is a direct result of a strategy that part of your firms integrated marketing communications program.

Whether you are an architectural, engineering, or construction firm, this integration should flow from the top line marketing strategy and be integrated with all of your marketing and communication tactics.

In addition, as more investments and resources are directed toward social media efforts, measuring results and and tracking a Return on Marketing Investment (ROMI) are critical. 


The survey was conducted in  June 2010 by King Fish Media, HubSpot and Junta42.