Best of 2007 Ads

Well it is the end of another year and all of the top lists are out. The top ad lists are again a featured story in the mainstream press. USA Today recently identified the top ads of 2007 as the Doritos amateur ad contest winner. See USA Today article. Both the USA Today and the Wall Street Journal highlights the Dove beauty campaign as a “best of 2007”. In addition, the WSJ features “The Simpson’s Movie” ads which featured a tie in with 7-11. See WSJ article.

From my perspective, the most entertaining ad of 2007 was the Bud Light commercial featuring the two bored guys at the Opera. See Bud Light Commercial. The ad was funny, engaging and featured the product- Bud Light. Most of the commercials that attempt to uses humor seems to be more concerned with making viewers laugh than promoting the product. Some of the funniest ads, typically ads that appear during the Super Bowl, miss the mark and fail to tie in the product. The clever Bud Light Opera ad, created by DDB, is humorous, but also features the product.