Identity theft has become a multi-billion dollar problem in the United States. On a daily basis, television stations and newspapers report security breaches that have impacted millions of Americans. While there are numerous companies offering identity protection services, one company, LifeLock, has successfully created and implemented an integrated marketing communications program that has helped them establish a clear leadership position in the industry. LifeLook, an identity protection service, has been running an advertising campaign promoting its services to protect against identity theft. The campaign which features, Todd Davis, President of LifeLock, is a bold and effective integrated marketing campaign.
The ads, which appear on the radio, television, web, in print, and mobile media feature Davis and give his social security number: 457-55-5462. By giving his name and social security number, Davis is truly confident about his service. The appeal is strong, credible and effective. LifeLock’s media campaign even included sponsorship of a NASCAR race, The LifeLock 400 in Kansas City, in November 2007.
The ads, which appear on the radio, television, web, in print, and mobile media feature Davis and give his social security number: 457-55-5462. By giving his name and social security number, Davis is truly confident about his service. The appeal is strong, credible and effective. LifeLock’s media campaign even included sponsorship of a NASCAR race, The LifeLock 400 in Kansas City, in November 2007.
Guarantee Your Good Name is LifeLock’s slogan. The slogan is memorable, succinct, descriptive and effective. In addition to putting his name (and social security number) where is mouth is, Davis also offers customers a $1 million guarantee.
Furthermore, the Life
Lock website offers a series of real-life testimonials to which that everyone can relate. For about $100 per year, LifeLock monitors credit bureaus and monitor new account activity for its members.View Television Campaign
