CIM MBA Program

Monday, January 26, 2009

CMO's To Cut Spending, According To Adweek

According to a recent article in Adweek, CMO's are significantly cutting back on ad spending. Marketers are shifting advertising dollars to other areas or cutting marketing dolars all together. Several of the CMO's interviewed, cited reallocation of funds to social media, paid-searches, and even investing in new people to serve their customers.