“Company Pages take product and service recommendations to another level, allowing professionals to benefit from the considered perspectives of those whom they trust and relate to the most – the people they know,” said Jeff Weiner, chief executive officer of LinkedIn. “By displaying their strongest recommendations to prospective customers and employees on LinkedIn, businesses can use Company Pages to accelerate growth and trust in their brands.”
The Company Pages feature seems to be very similar to Facebook Pages and Twitter. Site members can choose to “follow” any company they wish, by adding that company’s updates to their main feed.
The Company Pages will offically be introduced tomorrow at “LinkedIn Connect: 10″ in New York City. Ina dvance of the event tomorrow, 40companies have already developed Company Pages on LinkedIn, including Microsoft, HP, Volkswagen, and Dell.
According to HP’s Chief Marketing Officer Michael Mendenhall: “LinkedIn is a pioneer in harnessing the power of social media and brands can benefit tremendously from participating in this networking of leading professionals.”
With over 80 million users, LinkedIn is the largest business focused social networking site. For all of us in the AEC industry, the Company Pages will become another tool for our So Me marketing efforts.
LinkedIn Company Pages Announcement
LinkedIn Company Pages Learning Center
