The AEC Marketing Views blog focuses on providing perspectives on marketing strategies and tactics that have proven to deliver results in the architecture, construction, and engineering (AEC)industry. From time-to-time, I'll post on leadership, media, entrepreneurship, politics, economic development and sports.
Most construction industry professionals acknowledge that increased adoption of technology is in their future. Yet many still resist committing their time or money, and others invest sporadically, hoping to see results by using tech for tech's sake.