Gallagher and Kalyer will present a session on how successful architecture, engineering, and construction (AEC) firms become leaders in their markets. The session will focus on how successful firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm should approach their business, their marketplace and their customers. When companies lead with marketing, they stragegically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win.
Join us in Charlotte on March 28-30, 2012 for the SMPS Southeastern Regional Conference.
