Effectively Managing a Crisis With Social Media

Effectively managing a crisis in the construction industry requires strategy, planning and communications expertise. And, the media has a large role in how the crisis is communicated. This webinar will share insight from several perspectives-journalist, public relations professional, industry association manager as well as a marketer for a construction company. Each speaker will share real-world experiences and tips for effectively communicating in a crisis situation.  Limited tickets-register now. By attending this program, you will learn: 1) Gain a methodology of how your organization should handle a crisis from a media perspective. 2) Learn how social media has impacted crisis communications. 3) Understand how to effectively work with the media during a crisis. This is a 60-minute interactive program.

Register for the Webinar

Presenters:

Jim Baty, Technical Director, Tilt-Up Concrete Association and Concrete Foundations       Association Baty is a frequent industry educator on topics ranging from best construction practices to cold weather concrete performance, energy performance guidelines to architectural creativity and everything in between. His real-world experience handling crisis situations on behalf of both Associations will provide an industry perspective to the panel. Aileen Cho, Senior Editor, Engineering News-Record Cho is the senior editor for all things transportation at Engineering News-Record. She has been on several award-winning editorial teams covering such crises as the I-35W bridge collapse, Hurricane Katrina and 9/11. She has won Neal Awards for Best Feature and Best Technical Article in 2011 and 2012, Best Journalist in 2006 from the American Association of Engineering Societies and Honorable Mention from CW for her article on airports in 2004.   Brian Gallagher, Director of Marketing, O'Neal, Inc. Gallagher has served in executive level marketing positions with industry leading engineering, construction and manufacturing organizations, and in each of these roles, he has had to effectively lead his organization through a variety of crisis. His extensive background and knowledge of the construction industry enables innovative and effective marketing programs. Wendy Ward, Senior Vice President, Constructive Communication, Inc.   Ward has more than a decade of experience handling crisis communications for associations, product suppliers, engineering and architecture firms as well as contractors. Her proven method for creating crisis plans before the crisis has effectively helped numerous organizations effectively manage their communications efforts when disaster has struck.